You're drowning in meetings. And the damage is invisible.
As AI commoditises execution and knowledge, human judgment becomes the scarcest resource — and meetings become the only place where judgment is still human. Yet companies have almost no instrumentation for how decisions close, how conflict surfaces, or how judgment flows through teams. The result is coordination debt that shows up as throughput loss, decision churn, and wasted spend — roughly $2.5M a year at a 100-person firm.
Today, nearly 60% of the workday is spent talking about work, not doing it. We are having 3x more meetings than we did 10 years ago. Unfortunately, communication has overtaken creativity as the defining activity of knowledge work. That trend is fixable.
I started Growth Wise because I believe the best way to fix this isn't more process — it's better visibility into how groups think together. A new category of work we call Decision Reliability.
